When it comes to service differentiation and reinventing the wheels, Margie Peck of Arizona won me over when I read the article in Realtor Magazine Making A Difference, One Short Sale at a Time.
In keeping up with the competition or to sustain competitiveness, business should create, communicate and deliver value to customers.
But how do business create, communicate and deliver value to customers?
Without a doubt, the offshoot of technology proves that print ads are cocooning into obsolescence.
Loyalty marketing is now the trend for people in the know in the marketing field. Loyalty marketing is the practice of using technology to build customer relationships. Consumers make purchase decisions based on a combination of economic value and emotional appeal. This line of thought is very much aligned with emphatic insight that even if the firm holds a regular share of the market for its products, it has to maintain customer loyalty by adding value through product innovation and excellent customer service. Customer is King.
Therefore, if we help our customers save time then we are adding value to our service.
So, let us take a look at how Margie Peck drive her Office on Wheels
** portable scanners (without internal memory),
**iron key password-protected flash drives, and a
**secured digital signature application on tablets.
They scan and secure clients’ financial documents“Every member of their team brings everything needed to make the collection of documents secure on-the-go and directly from the clients’ home.
They use a template for typing up all their clients’ documents so anyone at the bank can read them.
Her team also records every conversation they have with lenders and types notes into the system, which the home owner can access.
And every phone interaction is backed up with a .wav file and kept in an encrypted, secure location.
Wheeew! Is your office ready for a test drive yet? In my case, it will be making a difference one wheel at a time.